L2RM Resources Components

We help you generate revenue

We have a simple mission, to help you nurture your prospects. Building strong relationships that are mutually beneficial. Prospect databases are expensive to create, so why see it as just a list of potential sales and contacts? Successful companies reach out and totally engage with each one of their prospects.

Helping you build effective relationships with your prospects is our priority and that means focussing on the key messages that you need to convey. It also means mining down into just exactly what you need to say, without all the superfluous statements and sales clichés that will quickly alienate a prospect.

Treat your prospects as individuals, as though you have a message for each, as though you were speaking across a table with eye-to-eye contact. Too many marketing techniques actually create barriers and drive away potential prospects.

See you database as a huge area of opportunity, one that we can help you fully convert. Successfully nurture your prospectss and you will see the results in better sales and improved profits. This isn’t rocket science, but sensible marketing that allows you to reap the rewards.

Data

We are data experts. We specialise in the acquisition, analysis and use of a company’s customer and prospects information. From database building through to maximum exploitation, we take your opportunities and boost their full potential. That might been building a new database, or giving new life to the ones you have already. Crucially, we see data as a key part of the digital marketing mix.

Content

In our view content marketing is the prime building block for every L2RM campaign, from engaging website landing pages to educational white papers that enrich the user experience, to emails that reach out and touch the reader. Our content is never seen as a space filler, nor is it quantified in rigid word counts, or keyword densities. Nor is it based on poor images, or embarrassing videos. Our content is born from the furnace of creativity.

Marketing Automation

Efficiency is gained through seamless automation. We offer a turnkey solution in managing and running your marketing automation: campaign management, nurturing and CRM-integration. Once we have built the creative components of the L2RM campaign, with the all the elements firmly in place, we can start an automated process which leaves you with just having to process the quality leads.

Digital

Digital marketing has come of age and we are well placed to utilize all of its rich assets in order to get the most from client L2RM campaigns. We have full digital resources including SEO, content creation, social media, email marketing, online public relations, PPC, website building/design/maintenance. In short, we provide every digital resource you are ever likely to need, and some more! It means we can cater for every requirement.

Social & SEM

Social Media and Search Engine Marketing/Optimisation is a vital element of the L2RM approach. We have teams of creatives who understand how to get the best from a wide range of social media and SEM strategies. It’s easy to look foolish on social media, stumbling about trying to appear savvy, annoying rather than engaging your customers. And with SEO, you have to know the rights buttons to press.

Telemarketing

Telemarketing is a blessing and a curse. Used properly, it is one of the best tools in the box. Used badly, it could well put off potential leads, and even customers, for many years. It needs to be used wisely and with a high degree of planning and forethought. Whether it’s to clean a database, provide initial contact, or pave the way for a sale, telemarketing has a fundamental role in every L2RM campaign.

CRM

Just three simple initials sum up the hopes and dreams of most companies. If you cannot get your customer relationship management right, then you are not going to grow and prosper as a company. Being able to find, reach out and then engage your potential leads, and then turn them into satisfied customers, is an art form. The L2RM Alliance brings to bear, on your behalf, every part of the marketing mix, allowing you to reap the benefits.

Resources

A global team with local engagement

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Celsius GKK International

FRANCE, GERMANY

Celsius GKK International is part of the WPP Group, the world’s largest advertising group. We offer multi-national corporations a range of demand generation services for multi-country B2B direct marketing and lead generation projects.

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IIH Nordic

NORDICS

With more than 10 years of experience in online marketing services, IIH Nordic provides all localised services ranging from Google AdWords, banners, Facebook and Search engine optimisation to online reputation management, landing pages and microsites in Danish, Swedish and Norwegian. IIH Nordic helps companies with their online business and online marketing in Denmark, Sweden and Norway and provides a single point of entry into 3 very different markets for foreign companies.

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Blue Projects

BENELUX

Over more than 20 years we have proven experience in the B2B IT Industry as an international agency offering field marketing products and services.

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Blue Business

DENMARK

Blue Business is a BtB communication agency that delivers results in international markets through deep insight, precise go-to-market strategies and effective lead-generation tools. We help you optimize your marketing investment in order to meet your business goals.

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MarketShape

UNITED KINGDOM

We are a 20 year old boutique Business Development house that concentrates on increasing new and repeat sales performance. Our clients range from Blue Chip to smaller companies across almost all sectors including Professional and Financial Services, Manufacturing and Distribution.

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Commarco

DACH

The commarco group consolidates leading agencies providing communications and marketing services in the German-speaking region.

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The Social Effect

FRANCE
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Old School Content

UNITED KINGDOM

The content marketing agency

Clients

Some of the companies we are proud to work with.

Testimonials

Don't just take our words for it!


"Celsius has successfully replaced our current prospect management data platform and now facilitates the management of prospect data while reducing our maintenance cost significantly. The solution supports import, storage and de-duplication of Novell's data according to our business rules and high quality standards."
- Richard W. Bradford, Global Marketing Director

"The biggest difference with Celsius is their ability to innovate and deliver real value. Celsius’ solutions enabled behavioral targeting, and for the first time Dell EMEA was able to leverage the customer’s journey and support all the direct vehicles across the EMEA region from a central Marketing Database."
- Samuel Josserand - EMEA Marketing Manager

CONTACT

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Contact info
1360 Route des Dolines, Les Cardoulines Bât B1, 06560 Sophia-Antipolis, France +33 (0)4 92 94 40 00
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